Category: Social Media

Social media is the hottest buzzword in the digital marketing world today,

but many businesses wonder why they are failing to get conversions using Facebook and other social media sites. Why can’t you find more Facebook friends? Why is interaction falling as time goes by? If you do have thousands of friends on social media sites, why aren’t they purchasing? Does social marketing really work, or are you just doing it wrong? Should you just take down all those social media pages and start all over?

These questions haunt many business owners who eagerly dove into social media only to wonder why it isn’t improving their sales or exposure. The reason for these woes isn’t that social marketing is defunct. On the contrary, it continues to work great for many businesses. But what is true is that social media is no longer in the early adopter stage. If you missed that boat, you need to be willing to move on. The days of instant viral success are coming to a close for the businesses that didn’t already jump in there when the time was ripe. Social media instead needs to be integrated into existent campaigns and given a new context. If you’re willing to do that, then you can still leverage social media.

Quantity of social contacts isn’t nearly as important as quality of social contacts. Lots of companies fail on this point, because they don’t know how to identify a quality contact. One truly influential friend on Facebook who is willing to spread the word about your business to other influential friends is going to be worth far more in terms of conversions than a thousand friends who aren’t influential. As a business owner it’s hard to take the time and energy to identify these mass influencers or to interpret the shifting landscape of online social media.

Instagram story viewer is the best method to increase the engagement of the audience. The marketing is great with the skills at Instagram. The spending of the time and energy is adequate at the platform. The identification of the correct method will offer the benefits to the individuals.

That being the case, many business owners make use of a digital marketing agency which focuses on social media.

The best digital marketing agencies don’t focus solely on social marketing though; they also can help you with on and off page SEO, link building, local search, and other services. The reason that it’s crucial to find a digital marketing agency which does it all is that social media campaigns do need to act as part of your broader marketing campaign nowadays. It is possible to derive far more value from social marketing if you have a digital marketing agency that can target local users using Facebook and Twitter, or provide you with optimized content on your social media pages which can improve your visibility on search engines. Using a digital marketing agency gives you the benefit of expert advice so that you can continue focusing on the field that you’re an expert in.

Social media is as important as ever. Business owners often despair that yesterday’s big thing is today’s defunct strategy, but in reality what’s needed is adaptability and flexibility. You can make social marketing work for you if you’re willing to learn and to change with it.

This morning I attended a Terri Cooper Networking Breakfast to hear Nick Bowditch speak. If you haven’t heard of Nick, he is the only person in Asia-Pacific to have worked at both Facebook AND Twitter. He is also the only person in the world to have worked in marketing at both brands.

I’ve heard him speak a few times and I always enjoy learning more from Nick. One of the main reasons is that he’s so relatable. He’s a down to earth Aussie guy who gives his speeches in his pluggers. That makes me smile just typing it.

I paid extra to be at his table and then didn’t have the nerve to introduce myself or say hello, other than to ask him to pass the water. Ridiculous. BUT, I assured myself, I was there to hear the master speak, and so I did.

The topic of the morning was “How To Create A Killer Social Media Strategy” and I was really keen to hear what he had to say, given that writing social media strategies is one of my service offerings. Very quickly, I realized that Nick wasn’t covering off the finite details of what actually goes into a marketing or social media strategy, but instead was talking at a higher level of how to stand out on social media.

The key points I took away from Nick’s talk this morning were:

Decide who you are

Who are you? What’s your message? How are you saying it? Figure out who you are, what your voice is and what your message is. Regularly check in with yourself – am I still connecting with my audience in the way I want to? Am I still sending the same message? Authenticity is the key

Be authentic

Be yourself and be genuine online. The way to build relationships and engagement online is just that. Be you and speak in your voice with your beliefs and your history. Authenticity is the key on social.

Be open

Tell people things about your business they’re interested in. Share news with your staff. Mark Zuckerberg holds weekly meetings where he relays company news to his staff and then allows them one hour to ask him anything they want. There are no barriers to what they can ask him. And he’ll answer them.

You can know the tricks to design the website from the experts. It will offer more benefits and rewards to the individuals. The great designing will help the people to increase the followers and views. You can buy the followers and views from https://losfamos.com/comprar-likes-instagram/ site. The results are excellent to have the desired results. 

Be bold

Boldness wins on social. Have a bold vision and share it with your audience. People enjoy bold. They don’t enjoy arrogance, but if you can find that spot just between boldness and arrogance, they will love you for it.

Be evocative not provocative

Nobody wants you to pick a fight, but everybody wants you to pick a side. People want to know what you think about things and they use this information to decide whether they’ll buy from you or not.

Be fun

Running a small business is hard. We all know that. So we need to make sure we’re having fun! If you’re waking up every morning with a heavy feeling of dread because you can’t face running your own business anymore, then it’s time to wind it up and go and get a job.

Have a social contribution

What are you contributing to the community that helped build your business? By having a social contribution back into our community, we can make a difference.

Good storytelling

A great story can win Gen Y – they will buy purpose over profit everytime. Don’t just sell your product, give them a story, a history or a background to go with the product or service and they will love it.

Gamification

Gamification is the action of engaging game-based methods to things that aren’t games. It taps into the basic desires and needs of the users impulses, which revolve around the idea of Status and Achievement (definition credit). The most engaged gamers are 41-year-old females because they do one thing a lot of us don’t do – they wait. And what do they do while they wait? They’re gaming. Not convinced? Well what if I told you that loyalty cards, frequent flyer points and goal-tracking apps are all forms of gamification? You would start to realise that by using your MyFitness app, or the ten stamp coffee card or even your Qantas Club card – that you’ve been part of gamification all along!

Love story

This is not a love story between a man and a woman. It’s not even a love story between a man and a man. This is a love story between our phones and us. We are all on mobile and as marketers; we need to be aware of whether all of our marketing messages are being viewed properly on mobile. Websites need to be optimized for mobile viewing. We need to tell our story on the medium that everybody loves.

Secret Weapon

The secret to “winning the internet”, as Nick says – is kindness. Be kind with your dealings online. We are dealing human to human and if we can ensure that all of our messages and conversations online are done with kindness, then you win the Internet.

And that is the crux of Nick’s talk this morning. I know I certainly came away with a lot to think about and to pass on to my clients, and I hope that by sharing this with you that you will also have benefited from his talk. Have a wonderful week everybody and until next time stay engaged, be present and have fun!

Social Media, Hopefully by now you’ve already gleaned the benefits of selling by social media, but it’s worth just reminding ourselves of the potential that’s out there waiting for us at the end of this book:

By using the subtle techniques I’ve mentioned above, you will get your brand out there, recognized and well known. The tools you will use (more on this later) will allow you to identify potential customers at the exact moment that they need help; your contribution will be valued and your brand appreciated.

I’m going to show you how to network later on in this book but for now, let me just say that everything you do in social media is done to make contacts and build relationships. The bonus is that you can use some of the information freely offered up in social media by your potential customers – likes, dislikes, activities, tweets – to tailor your approach. You’re a salesman; you know how to use this to open conversations.

Different videos are uploaded at the social media platform. The managers can buy youtube likes for multiple videos which will be converted into the real and loyal customers of the business. The approach is the right one for the benefits of the business people. There is an increase in the revenue of the firms. 

Of course, you can’t measure your marketing or selling via social media in quite the same way as you can your traditional marketing efforts; we’ll look at the exact analytics you can use for social media towards the end of this book but there’s no doubt that it’s hard to put a number on the concrete sales that you’ll earn via dialogue with people. However experts agree that the more your brand is known and the more positive associations that people make with it – and with you – the more likely they are to buy off you some time in the future. In addition, once they feel they have a connection with you, the more likely they are to refer you and your products to others. We’ll be looking at lead generation in more detail in its dedicated chapter later in the book.

As anyone knows, turning customers into evangelists for your brand is the sales and marketing Holy Grail; the good news is that social media tools that promote sharing can do exactly that. A famous example is the Flickr partnership with Nikon; any Nikon pictures uploaded to the online photo sharing site contained the Nikon logo and members were falling over themselves to join in. Supermarket giant Tesco also earned £2 million last year through their Facebook fan page alone, simply by posting links in their news feed and watching as the offers went viral. People were doing their marketing work for them by rushing to pass the message on.

Selling With Social Media – The Financial Cost

A final benefit is, of course, the very low cost involved. It gives a way to drive traffic, increase awareness of your brand and communicate with customers without paying for it through the nose, are just some The Benefits of Selling with Social Media.

Back to top