Category: Internet and Business Online

It seems that every day we see more and more people jumping on the social media train. While SEO continues to get more and more competitive, companies are looking to social networks to not only build a brand, but also to build real lasting relationships, which lead to lasting customers as time goes by.

Here’s a few ways that I’ve been able to drive traffic from social media to my website, gaining sales and fans of my brand along the way.

The fans are the core subscriber base that is a part of your existence on social media, which is nothing but a fake virtual world where you can make new friends everyday both for personal and professional commitments to find more ways to keep yourself engaged.

We know that a ton of businesses blog, there’s a ton of value in writing both in terms of SEO value as well as conversion rate optimization. We also know that a ton of companies are using video to help as well. Very few companies are combining the two though. I’ve long thought that a short intro video for a blog post, especially on a platform like Vine could help keep readers more engaged, but also helps with social sharing. I’ve read that blog posts with any sort of video are up to five times more likely to be shared, which mirrors closely to what I’ve seen with my own account.

Yeah I know, I hadn’t heard of it 6 months ago either. Slideshare is about what you’d expect, a place for people to share their slides, or presentations. The network is huge though, it has close to 60 million monthly page views, making it one of the one hundred largest websites in the world last month. The big thing is that links can be embedded into your slides and those same slides are very likely to be shared. For my wine clubs, as an example, our slides dealing with wineries and wine regions often gain a few hundred links in the months after they are released simply because there isn’t a lot of other wine content available.

One thing we’re all learning is that video is gaining ground on text online. While we suggested combining platforms already, using video where you can makes a ton of sense. Millenials are more likely to watch a four minute video than they are to spend four minutes reading a blog entry. Baby Boomers have been loathe to video for decades, but that’s even changing since more and more of them are accessing video on their Iphones. The end result is that Youtube is now the 2nd largest search engine in existence. So where can you use video on your site that you don’t already? It’s been said that having a FAQ section of the site is a good way to target long tail keywords and that’s true, but including a video answer (with a video transcription below of course, that text still is all that search engine’s can index) helps keep people longer, puts a face to your company and generally dramatically increases conversion rates.

Buffer is by far my favorite social management tool that I came across on Buffer is the first social sharing tool that I started using. I have been using a buffer for over a year now & I can say it’s one of the simplest & easiest social media management tools you may find. I just love it!

For some time I have been thinking of writing a blog post on why a Buffer is an excellent tool for managing social media, as I believe, a lot of people (In India) are still not aware of or using this tool to manage their social media profiles.

Here are 7 Main Reasons Why I love Buffer!

Buffer interface is quite simple & clean, probably the simplest among all. Unlike other tools, where you have to juggle between the different streams or dashboards, Buffer gives you a much simpler & less cluttered dashboard to work on. So you don’t have to spend days to understand & learn the interface. Right in the first look, and a couple of clicks, you will get most of its features.

On buffer, all you need is to click ‘What do you want to share?’ select the social network you want to share on and hit ‘Share Now’. Yes, it’s as simple as that! Unlike other tools, where you have to make several clicks to finally share your posts, buffer makes it all easy in just three simple steps!

Another good thing about Buffer is that it supports all your favorite social networks, like Facebook, Twitter, LinkedIn, & GooglePlus as well as Apps. Facebook profiles & pages are supported; LinkedIn profiles, pages, as well as groups are supported. Recently, Buffer introduced GooglePlus pages integration, making it even more useful.

Another reason why I love Buffer is that it allows automatic link shortening. As you paste a link or URL in the post, it automatically shortens it using or making it so easy & convenient to share. So you don’t have to waste time on shortening links manually, then copying & pasting them in the post before sharing it on different social networks. Buffer takes care of all this work for you.

Buffer not only shortens the URLs but also tracks them. So it tells you how many clicks, retweets, or Favorites, mentions your tweet got. It will also tell you the potential reach of your Tweet. For Facebook posts, it tells you how many clicks or comments your post got. Similarly, you will get the statistics for other social networks.

Social media marketing is not one man’s game. There are several other people who are also involved. Buffer allows more than one person to work on the same account. In the free plan, you can invite one team member, while Go Awesome plan allows you to add 2 team members. In the buffer for business plans, you can add up to 25 team members to manage your social media profiles.

This one is my favorite. There are a number of apps or extensions are available to make using buffer super-easy for you. Buffer extensions are available for browsers like Chrome & Firefox.

These extensions will do simple yet excellent tricks. For example, you can buffer any text or picture directly from a website by highlighting the text or clicking ‘right’ on the image.

There are plenty of other exciting Apps, Extensions & Extras available that make using Buffer quite interesting!

You can not only share post updates using Buffer dashboard but also directly from social networks like Twitter, Facebook, or others as shown below:

Another excellent Buffer trick, that I use most of the time, is that you can Retweet directly from Twitter on the web or from a number of Twitter clients including Tweetcaster on Mobile. How cool is that!

Scheduling posts & tweets are one of the main requirements of any social media management tool. So how could buffer miss out on that? Buffer allows you to schedule posts easily at any custom time you want. All you need if to click the ‘clock’ button; select the day when you want the post to go, & then hit ‘Buffer’. You can adjust the posting time, by going to the ‘Schedule’ menu.

I hope the reasons I mentioned above are enough for you to give buffer a try! I am sure I have still not covered all the features, as Buffer has plenty of them. Also, new features are introduced from time to time making it even better & more useful as a social media management tool.

Reminds me of some of the conversations I’ve heard when people are talking about how many facebook ‘friends’ or LinkedIn connections they have…or worse, when some businesses brag about how many Twitter followers or facebook fans they have managed to acquire.

Twitter is ridiculously popular, facebook is firmly established for years now as a true social network that has become successfully commercialised for lots of companies and LinkedIn is a dream service for some businesses, especially recruitment agencies – but the common theme across most of these social media platforms is the gold rush of businesses that are forgetting themselves while they try and force commercial success by playing a numbers game rather than by looking to build a smaller list of relevant, quality contacts or followers.

People ask queries like –What benefits will I see if I buy Instagram Likes? Plenty of benefits are delivered to the people to increase the engagement of the audience. The building of the followers list with the real likes at the post is great. 

Often it is the marketing services businesses themselves who are prepared to sacrifice quality for numbers in the worry that they cannot sell digital or social media services if they appear to only have a handful of followers on Twitter – I’ve just done a quick check against the Twitter account of one of the north’s premier advertising agencies and the first ‘person’ listed as a follower is a cheap flights spammer…so I looked at another big agency and the 8th follower listed is a spammer that offers free pet services (avatar picture is two dogs having sex)…and then I stopped picking on the more traditional offline agencies that are trying to cross over.

I figured that the digital specialists would fair better, so checked out 2 of the better digital agencies and lo and behold, both had followers in the first page of results who were ‘sex link’ spammers.

I just don’t get it. Why allow the garbage of the internet to follow you on Twitter, and why follow the garbage yourselves as all of the above sample of 4 do? Because you think bigger numbers looks good or perhaps you’re too busy to tidy up your shop window?

I know, I know; I can be accused of looking at them in micro detail, but it really doesn’t take long to apply a bit of care and attention to your accounts and why let your business continue to have any implied association with such rubbish?

In the real world there is no way any company or brand that uses social media would allow an unbalanced religious nutcase to spout biblical dribble in their car park or a scantily clad woman to offer nude pictures of herself to people who walked into their stores, or for a random ‘entrepreneur’ to try and push cheap flights onto clients that were arriving at their head office for a meeting… why allow it online in your own digital real estate?

Forget the numbers, it’s not a mathematical competition, just show a bit of class and care and then see how social media can start to make a small difference to your organisation or to your client’s business.

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