The Adam Lambert AMA video was made for YouTube domination. Although the Adam Lambert AMA video was too graphic for some, YouTube has no problem showing it all. While Adam Lambert’s AMA performance is still setting YouTube on fire, and the rest of the Internet, Lambert himself has to live with the aftermath. Thus far, Lambert is reaping both the benefits and backlash of the AMA video, as he tries to focus on his actual album.
The Adam Lambert AMA video was meant to close the show with a bang, and get extra attention for his debut album. But as Lambert makes the rounds to promote “For Your Entertainment” the buzz is more focused on how he performed the title track with male slaves, make out scenes, and simulated oral sex at the AMAs.
Although Lambert released the official “For Your Entertainment” music video earlier this week, it is pretty much going by the wayside. The Adam Lambert AMA video likely has more YouTube hits than the official version of the song. But the extra exposure on YouTube and the rest of the Internet may help make up for it.
It is fitting that the Adam Lambert AMA video is a YouTube hit, for all the wrong or unintended reasons. Lambert rose to fame on American Idol in the first place because of hit live performances, and how they kept being downloaded online. That helped make his rendition of “Mad World” a viral hit, and made Lambert the Idol favorite up until the final week.
This time, a viral video and big live performance is working against Lambert, at least in the short term. Good Morning America canceled a planned concert, and the usual protesters are out to bash Lambert for his sexually charged, homoerotic display.
But in the long term, sales of “For Your Entertainment” have already gone up, and Adam Lambert will be laughing all the way to the bank. However, all the YouTube fame and increased sales may give him the wrong idea, in that he even needs to use shock value to get attention.
Lambert already captured much of America on American Idol with his voice and charisma, but his AMA video, and his glam album cover, may give him a reputation that overshadows his actual talent. For the moment, Lambert continues to defend his AMA video, and is still doing interviews and performances for those who will let him.
He has already accused those who were offended of using a double standard, since female performers have been more graphic in the past. Inevitably, Lambert’s homosexuality will be the overriding issue of why people may or may not have been offended, if it hasn’t already. That should keep the AMA video on top of the YouTube charts even longer.